Social media is a powerful tool for Yoga Teachers who are looking to expand their business and reach out to more potential students. In addition to teaching regular yoga classes, managing one’s social media on various platforms can be overwhelming. Therefore it is necessary to pick the right networking sites which guarantee a return on your time spent. One networking site that Yoga Teachers must explore is the popular photo and video sharing platform – Instagram. With over 500 million active users, the networking site is flocked by Yoga Teachers to spread the message of Yoga and connect with more students.

One can’t ignore the phenomenon of ‘Instagram Yoga Stars’, Yoga Teachers who shared their practice regularly and kept their posts authentic. This in turn gathered them a multitude of followers and likes. Their popularity online, led to more business opportunities – brand endorsements, book deals, world tours and much more. One such ‘Insta Star’ is Rachel Brathen, who handle @yoga_girl has millions of followers since her first post in 2012. Today, many posts later Rachel is a sought after Yoga Teacher, whose first book is a New York Times bestseller. She travels the world to teach at Yoga festivals and retreats, while encouraging people to practice and heal through Yoga.

Other Yoga Teachers who have positively impacted the Yoga Community on Instagram are body positive activists – Jessamyn Stanley @mynameisjessamyn and Dana Falsetti @nolatrees. Both Yogis have proven to the world that everyone can do Yoga irrespective of size. Their honesty has inspired other plus size Yogi’s to embrace the practice of Yoga while being comfortable in their own skin.

Photo Courtesy – Instagram account @nolatrees

Taking a leaf of inspiration from these Yoga Stars is easy. It means two things – keep your voice positive and your posts authentic while sharing the real message of Yoga. At an age where images and words can be edited, don’t compromise your own reality as a teacher for more followers.